Mahindra XUV500 launches the innovative Mahindra BLUE SENSE APP
Fri, 12/07/2012 - 14:13 — admin
Mumbai: Mahindra & Mahindra Ltd. (M&M), a part of the US $ 15.9 billion Mahindra Group, introduces the first ever vehicle smart app for its global SUV, the XUV500. The Mahindra BLUE SENSE® APP has been introduced on the XUV500 in India with a host of features. One can control features of the infotainment system as well as see vital information related to climate control, TPMS (Tyre Pressure Monitoring System), fuel statistics, etc.
The Mahindra BLUE SENSE® APP is supported on the XUV500’s W8 model and also provides alerts and warnings related to various features including ‘door-open’, tyre pressure, ‘distance to empty’, etc.
Through this application, XUV500 owners will be able to connect with their vehicle via Bluetooth, get information about periodic maintenance, tune-in to their desired radio station and operate as well as control the infotainment system using their Android devices, sitting anywhere in the XUV500.
Speaking on the Mahindra BLUE SENSE® APP, Mr Rajan Wadhera Chief Executive – Technology, Product Development & Sourcing, Mahindra & Mahindra Ltd said, “The Mahindra BLUE SENSE® APP, designed by Mahindra & Mahindra’s Electronics team, is designed to take user experience to the next level. In keeping with our practice of bringing in many firsts on the XUV500, this first-of-its-kind smart app will provide greater convenience, accessibility and information to the driver as well as co-passengers to ensure a safe, pleasurable and hassle-free driving experience. We have ensured that over 41000 existing XUV500 owners can also upgrade their XUV500 with the Mahindra BLUE SENSE® APP. They just have to contact their nearest authorized XUV500 dealership for the same.”
Existing as well as new XUV500 customers of can download the app from http://mahindraxuv500.com/product/mobile-downloads.htm
Earlier, Mahindra XUV500 had launched a “Tell Tale App” which has been downloaded by more than 7000 XUV500 users on their Android devices. This app helps users know about the XUV500’s instrument cluster in just one click and helps them keep track of their fuel consumption. This app also can be downloaded from the same link mentioned above.
The XUV500 with 41,000+ vehicles on Indian roads was designed entirely in-house at Mahindra’s world class research and development facility called Mahindra Research Valley at Chennai, and has, since launch in end-September 2011, set a benchmark of its own.
The XUV500 enjoys a market share of 60% in the high-end SUV segment. Having received a phenomenal response in India, the XUV500 has also made its mark in countries like Australia, South Africa and now in Italy as well. The company has already ramped up its production capacity to 5,000 units per month to meet rising demand. The All Wheel Drive (AWD) model of the XUV500 is now also available for bookings.